Freedom Of Creation

ABOUT
Freedom Of Creation is a pioneering design and research company, specialized in designing with 3D printing technologies. The outcome of this work is either part of the FOC Collection or commercialized by other design labels. Since 2000, the extensive research conducted by us in this field, has resulted in innovative and successful commercial products, the development of new industrial materials and even software products, and has been the foundation for significant R&D projects with a range of industrial partners. Our products have been published and exhibited all around the world. They have also been selected for permanent museum collections and have been awarded numerous design awards worldwide.

VISION
Product lifespan decreases, while the amount of new products pushed to the market is ever increasing. Most of these products are tailored for the unidentified masses, which due to this “push to market” development approach, will only decrease the value for the individual and increase waste on our planet. Most consumer products are still produced via an old fashioned (a century old) mass production infrastructure, which equals to large stock, high manual labor, big investments, long distance transportation, army of employees etc.
Since the world is becoming ever more digital, decentralized and connected, our approach on how to develop products will change the world forever. Whereas MP3 changed the music industry for ever, digital cameras did the same for photography and digital print enabled everybody to become a publisher, the same transition is already happening for consumer products as well and people will be able to create their own products with great ease and will not need to be bound by the selection they find from the stores today.

HISTORY
The Freedom Of Creation concept is based on a graduation project executed by Janne Kyttanen at the Gerrit Rietveld Academy in Amsterdam 1999-2000. This project looked into the possibilities of using 3D printing technology and Augmented Reality as viable technologies when changing production and distribution logistics on global scale. After the graduation exhibition, Freedom Of Creation, was established in Helsinki, Finland 2000. Freedom Of Creation in Amsterdam was established 2006.

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